We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
Organizations / Product Management
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Pragmatic Marketing Refines and Expands
A lot has happened over the last two months while we were building out nexus. One very interesting thing is the big changes at Pragmatic Marketing. The “800 lb. gorilla in the product management space” has re-branded some of their online assets and introduced new products and services. For some […]
Product Management
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Free Webinar on Strategic Product Management
Sit back and enjoy a cup of coffee while listening to a great, 30 minute, presentation by Barbara Nelson, Pragmatic Marketing instructor. Citrix is hosting a free webinar for (well, for everyone, I guess), in exchange for contact information. Barbara presents a great overview of the strategic role of product management, and Pragmatic’s framework. For people who’ve previously attended the PPM training, this is a good refresher – for other folks – if you want to know why product managers should be doing strategic work, check this out.
Product Management / Requirements
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Prioritizing Software Requirements With Kano Analysis – Article Published
Pragmatic Marketing has published an article on Kano Analysis. The article was written by Scott Sehlhorst and represents a merging of two of the posts (1 2) at Tyner Blain that focus on Kano Analysis.
Marketing / Product Management
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One-Page Marketing Plan Template
Kelly Odell posted a single-sheet marketing plan template, after being frustrated with the massive templates that others have promoted in the past. John Sviokla recently wrote about how the 4-P’s of marketing are changing to the 5-P’s of marketing. Marcus Ting-A-Kee found John’s essay and wrote about it yesterday. Guy Kawasaki suggested that Kelly adapt his template to John’s new approach. Kelly chose to mix the best of both worlds. We add our own spin at the end.