Requirements

Quick Post on Passion

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Why Passion is Important Thanks Kathy for Two Simple Words of Passion… I distinctly remember some eye-rolls when we posted Writing Passionate Requirements as part of the Big Ten Rules to Writing Good Requirements series. When we are excited about our product, and believe in the value for our customers, […]

Prioritization / Product Management / Requirements / Requirements gathering

Interrelation Digraphs As Prioritization Tool

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Prioritization can be hard, especially when we’re dealing with a lot of variables. Peter Abilla, at shmula.com takes a fairly esoteric tool (interrelation digraphs) and applies it as a prioritization tool. Opthamologists have learned that they can’t show us a bunch of blurry images and have us tell them which one looks the best, and then prescribe a corrective lense. They have to ask us “Is it better like this? Or better like this?” Peter’s approach does the same thing, but with a quantitative edge.

Interaction design / Marketing / Product Management

How To Apply Market Research Better

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Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.