The main point of Laura’s article is the importance of engaging users to find out what they really care about. In this post we are going to pick up on another point she makes indirectly.
Laura also points out indirectly that the inclination of companies is all too often to build software that looks good on paper instead of software that is good in practice. A sort of rat-race of me-too’s and copycatting. Companies that add features solely because the competition has them are in for trouble.