We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
Product Management / Requirements
Posted on:
Prioritizing Software Requirements With Kano Analysis – Article Published
Pragmatic Marketing has published an article on Kano Analysis. The article was written by Scott Sehlhorst and represents a merging of two of the posts (1 2) at Tyner Blain that focus on Kano Analysis.