Business Analysis / Product Management / Requirements / Requirements Models / User Stories

Outside-In User Story Example

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Being “outside-in”, “outcome-based”, and “market-driven” is particularly important for creating successful products. The problem is that just saying the words is not enough to help someone shift their thinking. For those of us who are already thinking this way, the phrases become touchstones or short-hand. For folks who are not […]

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Is Agile Really Cheaper?

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There are several ways to answer the question “is agile cheaper than waterfall?” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” “You’re asking the wrong question. The right question is: is agile better?”

Interaction design / Interface Design / Ishikawa Diagram / Kano Analysis / Prioritization / Product Management / Requirements / Requirements Models / ROI / Software development / UX

Why Do Products Fail? – Forgetting that Users Learn

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Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience. The first time someone uses your product, they don’t know anything about it. Did you design your interfaces for new users? After they’ve used it […]