Pragmatic Marketing has published an article on Kano Analysis. The article was written by Scott Sehlhorst and represents a merging of two of the posts (1 2) at Tyner Blain that focus on Kano Analysis.
Goldilocks and the Three Products
Michael on High-Tech Product Management and Marketing has a fantastic “wish I wrote that” post about the importance of having the right number of features. He has several references, the best of which is Kathy Sierra’s Featuritis vs. the Happy User Peak post from June 2005. The two posts combined provide great insight into why having too many features is bad, while acknowledging that too few is just as bad. In this post we will look at what we can do to apply these insights and also change the rules some, making our software more desireable than our competition.
Epicenter software design – 37signals applies Kano
Jason at 37signals has started a discussion about feature prioritization with his recent post. He describes the epicenter of software as the most important, must-have feature. He argues that this feature should always be the one that is built first, since without it you don’t have an application. This is the same approach we reccommended in our recent post about prioritizing requirements with Kano analysis. The epicenter, while critically important, isn’t sufficient to drive success for the software.
Magic square of innovation
Marcus Ting-A-Kee has a post on his blog with a great magic square diagram describing a perspective on innovation. This framework provides us with an easy way to assess the potential impact of an innovation. We will…
* show how to use the square
* look at some example innovations
* and use the square to prioritize requirements
How To Create Personas for Goal Driven Development
We mentioned the creation of personas in our overview of the interaction design process. In this post we will talk in more detail about how to create them. We will cover identification and prioritization of the personas, defining the corporate and personal goals for the personas, and creating the anecdotal stories that give each persona an identity against which we can make design decisions. Scenarios are also defined for the primary personas, which drive the creation of the functional requirements specification.
We must sell the software first
We write a lot about value-driven prioritization of software requirements. It’s easy (when defining requirements) to forget that we have to sell the product before anyone gets any value from it. With internal use software for large companies (like enterprise software, intranets, erp systems), “sell it” means “get high user adoption rates.” High user rates are key to getting ROI when process-improvement is one of the targets of the software.
Prioritizing software requirements across releases
When prioritizing requirements for the first release of our software, we’ve stressed the importance of including 100% of the ‘must have’ requirements in the first release of the software. We’ve also used Kano analysis to categorize requirements as ‘must be’, ‘surprise and delight’, and ‘more is better’ requirements. In this post we’ll talk about an approach to allocating these requirements across releases.
Prioritizing Software Requirements – Kano Take Two
In our previous post on Kano requirements classification, we introduced the concepts and showed how to apply them. One of our readers commented privately that we didn’t show how to use the techniques for prioritization. We’ll do that in this post.
Prioritizing Software Requirements With Kano Analysis
We’ve talked before about three ways to prioritize software requirements. We’ve also talked about incorporating risk analysis into ROI calculations for requirements. In this post we will look at how Kano analysis can be applied to prioritizing requirements.