You may not need a persona right now. But you absolutely must be user-centric. Explore a pragmatic approach to understanding your users – particularly when scaling agile or transforming from waterfall.
You Don’t Know Jack (or Jill)
You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers.
Why Do Products Fail? – Forgetting that Users Learn
Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience. The first time someone uses your product, they don’t know anything about it. Did you design your interfaces for new users? After they’ve used it […]
Who Are Your Customers – Comparing Products Part 2
The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this […]
Personas Make Blue Ocean Strategy Proactive
Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Personas are used to understand your customer’s needs. Combining the two provides powerful proactive insights when positioning your product for market success.
Plan Your Next Sprint By ROI: Part 1
You’ve got a giant backlog of user stories and product capabilities. How do you determine which stories to implement right now? By the estimated value of each story? Pick the ones the developers want to build next? How about picking the stories that maximize the ROI of the sprint? To […]
Market Segmentation Example
A great product manager is market driven. Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems. This insight is useful in any product management, but check out the power of market segmentation when applied […]
How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]