A look back at the best from this week in the past.
Flashback
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Flashback: A Year Ago This Week on Tyner Blain [2006-11-03]
A look back at the best from a year ago.
Flashback
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Flashback: A Year Ago This Week on Tyner Blain [2006-05-19]
A look back at the best from a year ago.
Lists / Marketing
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Marketing Truths – Don’t Tell the Developers
Marketing is as foreign to most software developers as swimming is to fish. We’ve found a list of ten truths of marketing, and we’re secretly sharing them with the developers who hang out here. Shhh. Don’t tell anyone in marketing.
Marketing / Product Management
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Marketing: Promotion, Education, and Inspiration
More great stuff from Kathy Sierra at Creating Passionate Users. Kathy contrasts the traditional budget-busting marketing promotion approach (one of the classic 4Ps) with a nickel-and-dime approach to inspiring and educating users and customers. We’ve talked about the importance of persuasion in the new Ps. Kathy’s stuff is right on the money for this one.
Marketing / Requirements / Software development
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We must sell the software first
We write a lot about value-driven prioritization of software requirements. It’s easy (when defining requirements) to forget that we have to sell the product before anyone gets any value from it. With internal use software for large companies (like enterprise software, intranets, erp systems), “sell it” means “get high user adoption rates.” High user rates are key to getting ROI when process-improvement is one of the targets of the software.