There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means […]
Ishikawa Diagram / Marketing / Product Management
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Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]