Measuring Great Design – Mad Libs Input Form

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I came across a really interesting article LukeW.com, showing how making changes to the way an input form on a website increased interaction by 25 to 40%. The changes reflect the value of thinking outside-in, investing in user experience, and performance measurement. Bonus: the idea is cool.

User Goals and Corporate Goals

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When defining requirements, you always start in the context of a goal – either a user goal or a corporate goal. You need to be aware of both. Having a positive user experience is important, and requires a user-centered understanding. Achieving your corporate goals might be in conflict with some […]

Nexus Friday Favorites

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Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites…

APR: Persona Development

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The last step in our agile software development project was documenting our understanding of our users. In this article, we will define the personas that we will use to guide our design and requirement development. This definition of personas is built by combining our experiences in consulting, product and program […]

Product Management and User Experience

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There’s a buzz going around about the conflict and collaboration between product managers and user experience professionals. It started with a pair of articles co-written by Jeff Lash and Chris Baum. In short, with a user-centric view of products, both roles are responsible for the success of the user-interactions. Who makes the decisions?