Marketing

Meaningless Marketing Messages

Posted on:

Web Ink Now has a great article and analysis of the gobbledegook that passes for marketing messages. They’ve done an analysis of over 50,000 articles during the first nine months of 2006. Not only have they identified many of the most ridiculous terms, they’ve ranked them (or stack-ranked them, as a former employer would say) based on frequency.

Business Process Modeling / Product Management / Requirements / Requirements gathering

Business Rules And Requirements

Posted on:

What is the difference between a business rule and a business requirement? Does the difference matter? A business requirement is something that is multi-customer, and a business rule represents a single customer’s approach to meeting that requirement. Product managers and analysts care about both, but product managers emphasize requirements, and analysts focus more on rules.

Requirements / Requirements gathering

Nice To Have

Posted on:

Gathering requirements isn’t like asking kids what they want for their birthday. We aren’t giving our customers carte blanche, we are trying to identify the valuable requirements – things that solve problems and achieve value in a significant way. Needs and Wants Our customers usually know what they want. There’s […]