Business Analysis / Communication / Requirements / Software requirements specification / Writing

Another Use For ‘Why?’

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“Why?” The question is our inspiration and our muse. “Why?” is the justification for our requirements. The key to identifying “What?” and “When?”, which lead to “How?” and “How Much?” But there is another use for “Why?” – communication of intent (with stakeholders and implementers). Requirements documents are artifacts, but they are also dynamic documents. By documenting “Why?” a requirement is a requirement, we make it easier for future readers to understand.

Administrivia

New Web Advertising Network – Performancing Partners

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If you sell products or services that Tyner Blain readers would want, or have your own blog and want higher quality ads check this out. Tyner Blain has joined a new ad network that should help us provide better ads for our readers. We’re really excited about the network, as the features seem to very effectively address the goals of both advertisers and publishers (bloggers). Regular readers – feel free to skip this one, see you tomorrow at our regularly scheduled time.

Marketing

Meaningless Marketing Messages

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Web Ink Now has a great article and analysis of the gobbledegook that passes for marketing messages. They’ve done an analysis of over 50,000 articles during the first nine months of 2006. Not only have they identified many of the most ridiculous terms, they’ve ranked them (or stack-ranked them, as a former employer would say) based on frequency.