Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Business Analysis / Foundation series / Slightly off-topic
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Foundation Series: SaaS Economics (Software as a Service)
There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means […]
Communication / Presentation / Writing
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Get an Edge With Visual Communication
Having trouble working through complex concepts? Struggling to get a “simple” message across? As human beings, we are all pre-wired to absorb visual communication. You should take advantage of that to give yourself an edge when it comes to communicating.
Marketing
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Losing Your Current Customers
We just wrote about the importance of understanding your non-customers. That doesn’t mean you should neglect your current customers. If you do, you’re in world of trouble. Even if you don’t abuse your customers, maybe you’re taking them for granted. You’re losing some of them every year.
Product Management
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Many Small Customers, or Fewer Large Customers?
Jeff Lash has been kind enough to ask me to answer another question on Ask A Good Product Manager. Question: How can we decide between focusing on the needs of many small customers with only a few users each and the needs of a few large customers with many users […]
Ishikawa Diagram / Marketing / Product Management
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Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]
Book Reviews / Product Management / Reviews
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The Non-Customer Is Always Right
We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
People management / Product Management
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Product Management Certification
Should product managers get certifications? Ask a Good Product Manager asked us to answer.
Product Management
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Product Management Philosophy
Adam Bullied has thrown down a “manifesto” to start a conversation on product management – and to try and help drive our community to a common definition or understanding of product management. And he’s asked for feedback. Using idea seeding, we’ll see what we can come up with in 30 […]