A business process is not just a sequence of steps. A business process is a series of decisions and actions. Some decisions are obvious and can be actively managed. Some decisions are hidden, and until you discover them, you can’t manage or improve them. Here is a real-world example of […]
Product Management
Posted on:
Market Segmentation Example
A great product manager is market driven. Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems. This insight is useful in any product management, but check out the power of market segmentation when applied […]
Product Management / Slightly off-topic
Posted on:
Is the SaaS Market Broken, or Just Efficient?
Is SaaS a broken model, with integral flaws, doomed to failure in the next two years? Lawson Software’s CEO, Harry Debes, thinks it is. Perhaps the structural elements of the SaaS reality just break Debes’ business models.
Communication / Consulting / Project Management / Writing
Posted on:
Effective Status Reports
An effective status report is one that Instantly conveys the state of the project. Creates a minimum of overhead for the project team. Gets you help when you need it, and latitude when you don’t. Is fun / energizing to the author and the readers. An effective status report is […]
Agile / Product Management / Requirements gathering / ROI / Software development
Posted on:
Market Driven Competitive Advantage
Your strategy should be driven by the needs of the market. Becoming market-driven is critical to intentional product success. But it is not enough to understand your market. You have to sustain your understanding, and take advantage of it, competitively.
Product Management / Requirements / Requirements gathering
Posted on:
How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Business Analysis / Foundation series / Slightly off-topic
Posted on:
Foundation Series: SaaS Economics (Software as a Service)
There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means […]
Communication / Presentation / Writing
Posted on:
Get an Edge With Visual Communication
Having trouble working through complex concepts? Struggling to get a “simple” message across? As human beings, we are all pre-wired to absorb visual communication. You should take advantage of that to give yourself an edge when it comes to communicating.
Marketing
Posted on:
Losing Your Current Customers
We just wrote about the importance of understanding your non-customers. That doesn’t mean you should neglect your current customers. If you do, you’re in world of trouble. Even if you don’t abuse your customers, maybe you’re taking them for granted. You’re losing some of them every year.