A couple weeks ago, our article on writing design-free requirements triggered some great discussion around requirements and design (also known as “reqs and specs”). What happens when you’re dealing with a website? There are many stakeholders, who are clear about their own goals. Who then turns them into requirements?
Business Analysis / eCommerce / Product Management
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SEO Product Management
SEO, Search Engine Optimization, is an area that every online website needs to think about. The idea is that the more traffic you can get to your website, the more products you’ll sell. Just because you can lead a horse to water doesn’t mean you can make him drink. What […]
Agile / Business Analysis / Interaction design / Interface Design / Product Management / Requirements / Requirements Models / Software development / Use Cases / User Stories / UX
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Design-Free Requirements
Design-Free requirements are important for two reasons, and hard for two other reasons. Design-free requirements are hard because you “know what you want” when you should be documenting “why you want it.” Writing design-free requirements can be hard when you don’t trust your development team to “do the right thing” […]
Business Analysis / eCommerce / Foundation series
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Foundation Series: Cross-Selling and Upselling
You have an eCommerce site. You sell products online. Do you cross-sell additional products? Do you upsell to better products? This article explains the difference between cross-sell and upsell, and looks at some real-world data about the effectiveness of both.
Agile / Interface Design / Product Management / Software development / UX
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Agile Prioritization: Which Widget?
Your company is building out a toolkit to support third-party developers. You’ll need a bunch of different types of widgets – combo-boxes, text entry fields, domain-specific controls, etc. You’ve got a long list of desired controls from your customers. You’re agile. What do you build first?
Business Analysis / Interface Design / Product Management / ROI / Software development / Usability / UX
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Modeling User Competency
Perpetually intermediate (competent) users. Users who briefly exist as novice users and never become experts. Most of your users are competent, and you should design for them. Competent users have different needs and different expectations than novice or expert users. How do you know your user’s competency levels, so you […]
Product Management / Uncategorized
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Strategy and Product Roadmaps
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.
Kano Analysis / Product Management / Requirements / Requirements Models
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Kano Analysis for Product Managers
Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.
Marketing / Product Management
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The Conversation Circles
In the previous article on the Conversation Ecosystem, I introduced a hierarchy of increasingly valuable conversations. Some great feedback from you inspired a better visualization.