Book Reviews / Reviews

The Design of Design: A Book Review

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Everyone who thinks about what it takes to create great products needs to read The Design of Design: Essays from a Computer Scientist. Frederick P. Brooks, Jr., author of The Mythical Man-Month, has released this inspiring collection of essays about the nature of design. By Brooks’ definition, design includes the […]

Book Reviews / Product Management / Reviews

The Non-Customer Is Always Right

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We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]