Software product success.
One of the ten big rules of writing a good MRD is writing valuable requirements. How do we determine what requirements are valuable? To whom are they valuable? When a requirement represents a continuum how much is enough? What is too fast, what is too scalable? To whom must the requirement be valuable?
Pragmatic Marketing has a training seminar called Requirements That Work. In support of that, they provide a list of 8 characteristics of good requirements. We change one and add two more to round it out to The Big Ten Rules. Combine this with Michael’s ten tips for writing MRDs, and we’ve got a good handle on how to create a great MRD.
Build a better mousetrap. That’s what they used to say. But that doesn’t differentiate our products. Everyone is doing better, we need to do different.
Michael has posted five (plus five) tips on writing a market requirements document (MRD). Michael has written a good set of tips with detailed explanations and anecdotes. We have re-organized these tips into three general areas of guidance and provide our thoughts.
The product manager role is strategic. Product managers identify valuable problems in the market and determine which of them should be solved with software. They create a vision and strategy for solving those problems. Everything else happens in that context. James Shore has written a post on the importance of […]
How do we find out what someone wants when they don’t know what they want or what they can have? One of the best techniques for gathering requirements is to interview users. But which users?
Imagine aliens came to the planet and offered to solve our gasoline problem. How could we tell them what we wanted? We might say we wanted cars that run on clean renewable energy. The aliens might leave thinking “Oh well, I guess they didn’t want faster-than-light travel.”
More great stuff from Kathy Sierra at Creating Passionate Users. Kathy contrasts the traditional budget-busting marketing promotion approach (one of the classic 4Ps) with a nickel-and-dime approach to inspiring and educating users and customers. We’ve talked about the importance of persuasion in the new Ps. Kathy’s stuff is right on the money for this one.
Kelly Odell posted a single-sheet marketing plan template, after being frustrated with the massive templates that others have promoted in the past. John Sviokla recently wrote about how the 4-P’s of marketing are changing to the 5-P’s of marketing. Marcus Ting-A-Kee found John’s essay and wrote about it yesterday. Guy Kawasaki suggested that Kelly adapt his template to John’s new approach. Kelly chose to mix the best of both worlds. We add our own spin at the end.
…Is another man’s treasure. There are many different ways to document requirements when developing software. And there is a proliferation of requirements documents – MRD, PRD, SRS, FRS and design documents. Everyone has a perspective on what each document represents, and each person on the team has a unique perspective on what questions the document answers.