One of the ten big rules of writing a good MRD is writing requirements that do not specify design. How do we specify enough detail to be actionable without constraining the engineering team? How do we trust our developers to do the right thing? The Big Rule of Avoiding Design-Agnosticism […]
Product Management / Requirements / Software requirements specification
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Writing Concise Requirements
One of the ten big rules of writing a good MRD is writing concise requirements. We have to minimize the amount we write to avoid information overload. We also need to make sure we write enough to get the message across. How do we strike the balance?
Interaction design / Product Management / Requirements / UX
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Writing Valuable Requirements
One of the ten big rules of writing a good MRD is writing valuable requirements. How do we determine what requirements are valuable? To whom are they valuable? When a requirement represents a continuum how much is enough? What is too fast, what is too scalable? To whom must the requirement be valuable?
Lists / Product Management / Requirements / Software requirements specification / Writing
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Writing Good Requirements – The Big Ten Rules
Pragmatic Marketing has a training seminar called Requirements That Work. In support of that, they provide a list of 8 characteristics of good requirements. We change one and add two more to round it out to The Big Ten Rules. Combine this with Michael’s ten tips for writing MRDs, and we’ve got a good handle on how to create a great MRD.
Product Management / Requirements
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Product Differentiation vs. Product Improvement
Build a better mousetrap. That’s what they used to say. But that doesn’t differentiate our products. Everyone is doing better, we need to do different.
Communication / Lists / Product Management / Requirements / Writing
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MRD Writing Tips – Ten from Michael Shrivathsan
Michael has posted five (plus five) tips on writing a market requirements document (MRD). Michael has written a good set of tips with detailed explanations and anecdotes. We have re-organized these tips into three general areas of guidance and provide our thoughts.
Agile / Prioritization / Product Management / Software development
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Product Managers Are Critical To Success
The product manager role is strategic. Product managers identify valuable problems in the market and determine which of them should be solved with software. They create a vision and strategy for solving those problems. Everything else happens in that context. James Shore has written a post on the importance of […]
Communication / Consulting / Interaction design / Product Management / Requirements / Requirements gathering / UX
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Requirements Gathering – Interviewing the Right People
How do we find out what someone wants when they don’t know what they want or what they can have? One of the best techniques for gathering requirements is to interview users. But which users?
Imagine aliens came to the planet and offered to solve our gasoline problem. How could we tell them what we wanted? We might say we wanted cars that run on clean renewable energy. The aliens might leave thinking “Oh well, I guess they didn’t want faster-than-light travel.”
Marketing / Product Management
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Marketing: Promotion, Education, and Inspiration
More great stuff from Kathy Sierra at Creating Passionate Users. Kathy contrasts the traditional budget-busting marketing promotion approach (one of the classic 4Ps) with a nickel-and-dime approach to inspiring and educating users and customers. We’ve talked about the importance of persuasion in the new Ps. Kathy’s stuff is right on the money for this one.