Communication / Product Management / Requirements / Requirements Models / Software requirements specification / Use Cases

Communicating Intent With Implementers

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Giving a functional spec to developers and testers is not sufficient for creating great software. To a developer, a spec is only the what and not the why. And for a tester, the software requirements specification is neither. Use cases provide the why that explains the intent of the system for the implementation team.

Product Management

Product Managers Play Tug-of-War

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63% of product managers report to marketing and 24% report to development. 22% of requirements managers report to marketing with 55% in the development organization. These reporting structures can over-emphasize the needs of new users and super-users, while shortchanging the needs of the majority of users. Product managers will constantly be playing tug-of-war to get time to do the right thing.

Lists / Product Management / Requirements

Know Thy Customers’ Markets

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Michael on Product Management and Marketing has posted the first in his series of product management commandments – Know Thy Customer. He provides five tips on how to know your customer better. We extend his idea to include understanding our customers’ markets, and provide more tips. By analogy, this is the difference between a detective who studies a criminal and a profiler who seeks to understand a class of criminals.