Communication / Consulting / Product Management / Project Management / Requirements / Requirements Models / Use Cases

Communicating A Release Schedule With Use Cases

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We manage release schedules with project management. We manage customer expectations with consulting skills. How do we manage customer expectations about release schedules? With Use Cases. Background We started a series of posts exploring why we apply use cases as part of product management, identifying 8 goals for which use […]

Communication / Product Management / Requirements / Requirements Models / Software requirements specification / Use Cases

Communicating Intent With Implementers

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Giving a functional spec to developers and testers is not sufficient for creating great software. To a developer, a spec is only the what and not the why. And for a tester, the software requirements specification is neither. Use cases provide the why that explains the intent of the system for the implementation team.

Product Management

Product Managers Play Tug-of-War

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63% of product managers report to marketing and 24% report to development. 22% of requirements managers report to marketing with 55% in the development organization. These reporting structures can over-emphasize the needs of new users and super-users, while shortchanging the needs of the majority of users. Product managers will constantly be playing tug-of-war to get time to do the right thing.