Pragmatic Marketing released their 2006 product manager survey results. At first glance, there appears to be a huge disparity in compensation between male and female product managers. When we look in more detail, the evidence does not support that conclusion.
Interaction design / Product Management / Requirements / Requirements gathering / ROI / UX
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Gathering Implicit Requirements
Johanna Rothman just wrote an article titled Implicit Requirements are Still Requirements. She points out that her expectations were not met, even though her needs might have been. Johanna also implicitly begs the question – how do we gather implicit requirement?
Interaction design / Prioritization / Product Management / Requirements / UX
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How To Not Suck At Design
Michael Shrivathsan just wrote an article presenting five tips for creating products with great design. Michael’s List Start with the user interface. [Roger Cauvin adds, start with a working first iteration] Work closely with UI designers. Pay attention to details. Simpler is better. Be brave. Our Thoughts User centric design […]
Product Management / Requirements
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Valuable and Functional Requirements
Roger asked some interesting questions on one of our previous posts about market and product requirements. In a couple recent articles, we presented some specific examples to clarify the semantics and language of different types of requirements. Roger asks six questions about functional and non-functional requirements in the comments on the last article. In this article, we answer them.
Product Management / Requirements
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From Market Requirement To Product Requirements
We looked previously at an example of market analysis, defining first a market opportunity, and then a market requirement. We wrote an article a while ago about how to go from an MRD to a PRD. In this article, we will look at the journey from our market requirement to associated product requirements. And thanks, Roger, for throwing down the gauntlet.
Prioritization / Product Management / Requirements / Requirements gathering
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Interrelation Digraphs As Prioritization Tool
Prioritization can be hard, especially when we’re dealing with a lot of variables. Peter Abilla, at shmula.com takes a fairly esoteric tool (interrelation digraphs) and applies it as a prioritization tool. Opthamologists have learned that they can’t show us a bunch of blurry images and have us tell them which one looks the best, and then prescribe a corrective lense. They have to ask us “Is it better like this? Or better like this?” Peter’s approach does the same thing, but with a quantitative edge.
Product Management / Project Management
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Outside Reading and Thanks!
For your weekend reading pleasure, an interview and an article.
Product Management / Requirements
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Market Requirement Valuation Example
OK, we’ve all read the theory about using value to identify market opportunities – can we see an example? Read on to see an example of creating a good market requirement.
Interaction design / Marketing / Product Management
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How To Apply Market Research Better
Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.