Product Management / Requirements

Valuable and Functional Requirements

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Roger asked some interesting questions on one of our previous posts about market and product requirements. In a couple recent articles, we presented some specific examples to clarify the semantics and language of different types of requirements. Roger asks six questions about functional and non-functional requirements in the comments on the last article. In this article, we answer them.

Prioritization / Product Management / Requirements / Requirements gathering

Interrelation Digraphs As Prioritization Tool

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Prioritization can be hard, especially when we’re dealing with a lot of variables. Peter Abilla, at shmula.com takes a fairly esoteric tool (interrelation digraphs) and applies it as a prioritization tool. Opthamologists have learned that they can’t show us a bunch of blurry images and have us tell them which one looks the best, and then prescribe a corrective lense. They have to ask us “Is it better like this? Or better like this?” Peter’s approach does the same thing, but with a quantitative edge.

Interaction design / Marketing / Product Management

How To Apply Market Research Better

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Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.