OK, we’ve all read the theory about using value to identify market opportunities – can we see an example? Read on to see an example of creating a good market requirement.
Interaction design / Marketing / Product Management
Posted on:
How To Apply Market Research Better
Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.
Business Analysis / Product Management / Requirements / Writing
Posted on:
Writing Correct Requirements
We ran a series called Writing Good Requirements – The Big Ten Rules in May 2006. Bloggers are notorious for not being able to count. We had ten rules at the time, and now we’re adding an eleventh. Writing Correct Requirements may have been the unwritten rule, but now we take a look at it.
Product Management
Posted on:
First Look at Free Market Product Management
Imagine if potential customers gathered together, each donating some funds, to specify the development of software. Those funds would be paid to whomever agreed to meet their demands. Essentially a free market system, balancing out supply and demand. Well, this has happened recently. Read on to take a first look at this and join in the discussion.
Product Management / Requirements
Posted on:
Does Your Product Have Soul?
Does your product have soul? Michael Shrivathsan asks this question, and we take it in a slightly different direction.
Polls / Product Management
Posted on:
Pragmatic Marketing 2006 Survey
The polls are open! Go to their announcement to take the annual Product Management and Marketing Survey! Then check our our post for links to previous survey results and trends.
Business Process Modeling / Product Management / Requirements / Requirements gathering
Posted on:
Business Rules And Requirements
What is the difference between a business rule and a business requirement? Does the difference matter? A business requirement is something that is multi-customer, and a business rule represents a single customer’s approach to meeting that requirement. Product managers and analysts care about both, but product managers emphasize requirements, and analysts focus more on rules.
Business Analysis / Product Management / Requirements
Posted on:
Wants and Needs
When a client asks for a capability or feature – is it a want or a need? How do we prioritize them?
Communication / Design / Prioritization / Product Management / Requirements / ROI / Software development / Usability / Writing
Posted on:
Goal Driven Upgrades
Kathy Sierra writes (another) great article at Creating Passionate Users. This time, she talks about why users don’t upgrade and presents ways to get users to install the latest version. We focus in this article on one way in particular – using goal-driven documentation to encourage upgrading.