A great product manager is market driven. Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems. This insight is useful in any product management, but check out the power of market segmentation when applied […]
Product Management / Slightly off-topic
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Is the SaaS Market Broken, or Just Efficient?
Is SaaS a broken model, with integral flaws, doomed to failure in the next two years? Lawson Software’s CEO, Harry Debes, thinks it is. Perhaps the structural elements of the SaaS reality just break Debes’ business models.
Agile / Product Management / Requirements gathering / ROI / Software development
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Market Driven Competitive Advantage
Your strategy should be driven by the needs of the market. Becoming market-driven is critical to intentional product success. But it is not enough to understand your market. You have to sustain your understanding, and take advantage of it, competitively.
Product Management / Requirements / Requirements gathering
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How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Product Management
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Many Small Customers, or Fewer Large Customers?
Jeff Lash has been kind enough to ask me to answer another question on Ask A Good Product Manager. Question: How can we decide between focusing on the needs of many small customers with only a few users each and the needs of a few large customers with many users […]
Ishikawa Diagram / Marketing / Product Management
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Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]
Book Reviews / Product Management / Reviews
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The Non-Customer Is Always Right
We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
People management / Product Management
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Product Management Certification
Should product managers get certifications? Ask a Good Product Manager asked us to answer.
Product Management
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Product Management Philosophy
Adam Bullied has thrown down a “manifesto” to start a conversation on product management – and to try and help drive our community to a common definition or understanding of product management. And he’s asked for feedback. Using idea seeding, we’ll see what we can come up with in 30 […]