Is your market competitive, or concentrated? What’s the difference, and how can you be objective about it and not just subjective? The United States government uses a measure called HHI – the Herfindal-Hirschman Index – as an objective measure of how competitive a market is. They use this measure to […]
Business Analysis / Prioritization / Product Management / Requirements / ROI
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Product Growth Strategy
Growth is a make or break measurement for products and companies. Investment is often determined by expected value, which is based (in part) on expectations of growth. When you create a product, there are aspects of growth – how many people can use your product, and how many people do […]
Prioritization / Product Management / Requirements
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Dell Cell Phone Lacks Differentiation
No cell for Dell. According to Kaufman Bros. analyst Shaw Wu, carriers rejected prototypes from Dell because the “lack of differentiation.” As product managers, we know the importance of keeping up with the Joneses, but we also know the importance of including differentiated value in our product offerings.
Communication / Presentation / Product Management / Slightly off-topic
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First Impressions
We spend a lot of time (rightly) on the capabilities of our products – identifying valuable problems and compelling solutions. This focus is ideal for addressing the needs of our users. But what if people abandon our products before trying them? First impressions matter – both for buyers and users.
Book Reviews / Contest / Product Management / Reviews
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The Art of Product Management – Conversation Contest
My friend Rich Mironov, chief marketing officer at Enthiosys, recently published The Art of Product Management, and was kind enough to send me a free copy. The essays he shares in the book make great conversation starters for product managers. Tyner Blain is giving away a free copy to someone […]
Marketing / Product Management
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Viral Product Management
* Our previous article looked at the economics of a Freemium business model. One element that is key to making a strategy that involves “free” work financially is growing your user base. One way to get that growth is through a word-of-mouth marketing campaign. This article looks at different elements […]
Business Analysis / Interface Design / Marketing / Product Management
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Freemium Business Model
Ever scratch your head and wonder why you can use your favorite application for free? How can a business actually make money (and stay in business) when they offer their product for free? This article looks at the freemium business model, to see when it makes sense for a company […]
Agile / Ishikawa Diagram / Product Management / Requirements / Requirements Models / Software development / Testing
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Failure To Launch (Your Product)
Jump forward in time to the day of your next big product launch (first release, new features, new market segment, etc). And your site/application crashes due to the “unexpected” demand. All you can do now is look for a bucket of water to put out the fire. What could you […]
Agile / Business Analysis / Product Management / Requirements / Requirements Models / Software development / User Stories
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Agile Non-Functional Requirements
Just because your requirement is not a user story does not mean you have to throw it out when planning your next sprint. See one way (that is working) for managing non-functional requirements with an agile team.