Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.
Marketing / Product Management
Posted on:
The Conversation Circles
In the previous article on the Conversation Ecosystem, I introduced a hierarchy of increasingly valuable conversations. Some great feedback from you inspired a better visualization.
Product Management
Posted on:
The Conversation Ecosystem
The previous article, The Conversation Economy, lays out a perspective of approaching the success of your business, and of your product, in light of the conversations that flow around them. You can view the ecology that defines your market in terms of the kinds of conversations you’re having with your […]
Communication / Marketing / Product Management
Posted on:
The Conversation Economy
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.
eCommerce / Product Management
Posted on:
Product Manage Your Website
You website is not just a tool, it is a service, and therefore a product. Your prospects make buying decisions based on your website. Your customers make repeat-buying decisions based on your website. You risk losing future customers because of your website.
Agile / Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models / Software development / Use Cases / User Stories
Posted on:
Concise Requirements
Concise requirements give your team a useful, easy to read and easy to change understanding of what must be done. Great requirements exist to do three things: Identify the problems that need to be solved. Explain why those problems are worth solving. Define when those problems are solved.
Ishikawa Diagram / Product Management / Requirements / Requirements Models
Posted on:
Valuable Requirements
Writing valuable requirements is important. It doesn’t matter how well your teams execute if they are off building the wrong products / capabilities / features. The right products and capabilities are the ones that have relevant value. Valuable requirements solve problems in your market. Valuable requirements support your business strategy. […]
Austin TX / Organizations / Product Management / ProductCamp
Posted on:
ProductCamp Austin Summer 2009
Austin’s 3rd UnConference for product managers and product marketing managers is coming up on August 15t. If you’re in Austin or can come to Austin, you should definitely plan on participating – it’s free, and a great opportunity to network, share, and learn.
Business Analysis / Product Management / Requirements / Requirements Models / User Stories
Posted on:
Writing Complete User Stories
User stories can make requirements management a lot easier. They shift some of the communication from up-front documentation to ongoing dialog. That’s the main reason they work so well for agile teams. And agile teams focus on “what’s next?” instead of an ever-changing “what’s everything?” The problem is, when those […]