How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability?
Business Analysis / Interviews / Product Management / Requirements / Requirements gathering
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Why Not What – An Example
Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” This is a really enlightened perspective – and a way to enforce focus from the top down. Before you can drive a “this goal is more important than that […]
Interviews / Polls / Product Management / Slightly off-topic
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How is SaaS Changing Product Management – A Research Thesis
Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all.
Interaction design / Interviews / Prioritization / Product Management / Requirements / Requirements gathering / Uncategorized / UX
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20/20 Vision – Innovation Game in Action
Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product. When running a workshop to collect that information, playing some “serious games” is a great way to get more […]
Interviews / Product Management
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Interview with Woopra’s John Pozadzides
Woopra is a new hot web-analytics product in beta release. There is a lot of discussion around the differences between product management in startups and product management in enterprise companies. In this article, we take a look at the product management around Woopra, and gain a little insight into how […]