People who already use Scrum will only find one new thing in this article – a way to communicate what happens inside a sprint that has proven effective for me. People who are new to Scrum who wonder “how do things work inside a sprint?” will see how things work […]
Business Analysis / eCommerce / Foundation series
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Foundation Series: Cross-Selling and Upselling
You have an eCommerce site. You sell products online. Do you cross-sell additional products? Do you upsell to better products? This article explains the difference between cross-sell and upsell, and looks at some real-world data about the effectiveness of both.
Business Analysis / Foundation series
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Foundation Series: Price Elasticity
When prices go up, demand goes down. But how much does it go down? Price elasticity of demand is the term economists use for the math that describes this behavior.
Business Analysis / Foundation series / Slightly off-topic
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Foundation Series: SaaS Economics (Software as a Service)
There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means […]
Foundation series
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Foundation Series: The Difference Between Correlation and Causality
One of the most common mistakes people make when looking at data is to jump to conclusions about the data. We all live in a world of cause and effect. It is only natural that when we see data that appears to show cause and effect, we assume that it […]
Foundation series
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Foundation Series: Intro To Utility Curves
Utility is an abstract concept usually relegated to economics. What is it? How does it work?
Foundation series / Product Management
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Foundation Series: Inbound and Outbound Product Management
Inbound product manager or outbound product manager – what’s the difference? We’ll look at the overall role, and the breakdown of responsibilities. We also follow-up with some suggested detailed reading.
Foundation series / Requirements / Requirements gathering
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Foundation Series: JAD Sessions
JAD is an acronym that stands for Joint Application Design. JAD sessions are collaborative meetings where the customers meet with developers to determine what the product needs to be or do.
Foundation series / Requirements / Requirements gathering / Software requirements specification
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Foundation Series: Data Dictionary Definition
What is a data dictionary and how is it used when communicating and managing requirements?