Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.
In the previous article on the Conversation Ecosystem, I introduced a hierarchy of increasingly valuable conversations. Some great feedback from you inspired a better visualization.
The previous article, The Conversation Economy, lays out a perspective of approaching the success of your business, and of your product, in light of the conversations that flow around them. You can view the ecology that defines your market in terms of the kinds of conversations you’re having with your customers, users, and prospects. This article explores that ecosystem in more depth – categorizing the types of conversations that are critical to the success of your product.
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.