Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. Â I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.
Monthly Archives: September 2009
The Conversation Circles
In the previous article on the Conversation Ecosystem, I introduced a hierarchy of increasingly valuable conversations. Â Some great feedback from you inspired a better visualization.
Read the rest of the article …
The Conversation Ecosystem
The previous article, The Conversation Economy, lays out a perspective of approaching the success of your business, and of your product, in light of the conversations that flow around them. Â You can view the ecology that defines your market in terms of the kinds of conversations you’re having with your customers, users, and prospects. Â This article explores that ecosystem in more depth – categorizing the types of conversations that are critical to the success of your product.
Read the rest of the article …
The Conversation Economy
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.
Latest Articles
Comments on all Articles
