Outside-In Software Development: First Look

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A first look at Outside-in Software Development, available tomorrow (or pre-order tonight on Amazon.com). At the time of this writing, the book is #29 on the Hot New Releases list – and you can get it for just over a third off the price if you pre-order now. Take a […]

Global Processes and Business Rules

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We’ve written before about the importance of separating rules from requirements, particularly in use cases. We wrote that with the goal in mind of reducing the costs of system maintenance. Low-level rules like decision, calculation and inference rules tend to change frequently – and independently of other requirements. So a […]

Maximize Your Word of Mouth Marketing

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It isn’t just about finding customers anymore. You have to build fans. Take a look at the dynamics of word of mouth marketing and how they can cause your product to succeed. This article includes tips and references for helping you move through each stage in the cycle of fans, […]

Why Separate Rules from Requirements

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Separation of business rules from requirements is a good thing. Not because of semantic distinctions, but because it allows you to write better software, write it faster, and change it more easily. This article is a response to an excellent comment on our recent article about hidden business rules. Thanks […]