Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements gathering / Requirements Models

Why Do Products Fail? – Picking the Wrong User Goals

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Continuing the series on root causes of product failure, this article looks at the impact of focusing on the wrong user goals. Even if you have picked the right users, you may have picked the wrong goals – creating a product your customers don’t really need, or solving problems that […]

Interaction design / Product Management / Software development / UX

Competent Users and Software Requirements

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We were all student drivers at one point. But no one stays a beginner indefinitely. Almost no one becomes an expert driver either. Most of us are competent drivers. Driving skill probably even follows a bell curve distribution, with most drivers being OK, some “bad”, some “good”, and very few experts or beginners. We’ll show in this post how to apply this pattern to software requirements and design.

The same is true of our users