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Business Analysis / Interaction design / Interface Design / Prioritization / Product Management / Requirements / Software development / UX

User Goals and Corporate Goals

Posted on: June 22, 2009

When defining requirements, you always start in the context of a goal – either a user goal or a corporate goal. You need to be aware of both. Having a positive user experience is important, and requires a user-centered understanding. Achieving your corporate goals might be in conflict with some […]

Business Analysis / Requirements

Stakeholder Goals: Principal vs. End User

Posted on: October 18, 2007February 3, 2008

In our earlier article about managing stakeholder goals, we looked at the relationships between principal stakeholder goals and end-user stakeholder goals. We also showed a way to trace those dependencies. But that approach does not provide us with any insight about the alignment (or lack thereof) between differing goals. This […]

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These articles are written primarily for product managers. Everyone trying to create great products can find something of use here. Hopefully these articles help you with thinking, doing, and learning.

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