A market can be thought of as the collection of contexts in which you might sell your product. You can split your market into a set of market segments. Each of those segments represents a group of customers, each of whom shares a set of problems for which they would […]
Flashback: This Week in the Past on Tyner Blain [Feb 23]
A look back at the best from this week in the past.
Measuring the ROI of Design
Measuring the return on investments in design may be the hardest ROI calculation you can do. It certainly is one of the rarest. To measure ROI, you have to be able to determine what would happen without the investment, and what happens with the investment. The difference between them is […]
User Centered Design and Bridging The Canyon of Pain
There is such a thing as too much choice. For new users, too much choice (or control) is too much. For experienced users, too little choice is a problem. Ease of use usually comes from reduced control – but users don’t stay “new” for long. There’s a “canyon of pain” to quote Kathy Sierra in that transition from “new” to “experienced.” We call them “competent” users and we have to help them cross the canyon of pain.
User Centric Design Yields (Not So?) Obvious Features
An application lives or dies by its ability to allow users to achieve the goals that drive the creation of (or purchase of) the software.