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Marketing / Product Management

Is Your Market Fragmented or Concentrated?

Posted on: October 13, 2010

Market concentration – or fragmentation – is an important big picture view of your market. Insights into the nature of competition for your customers will help you make decisions about your product. But only if you correctly define your market.

Business Analysis / Product Management

Rupert Murdoch – Zero; John Nash – One

Posted on: July 20, 2010July 21, 2010

vs. What happens when billionaire media magnate, Rupert Murdoch, pits his idea against a Nobel-prize winning idea from the beautiful mind of economist and mathematician John Nash? When you act on what you hope your market will do, instead of what you predict your market will do – you’re in […]

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These articles are written primarily for product managers. Everyone trying to create great products can find something of use here. Hopefully these articles help you with thinking, doing, and learning.

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