A look back at the best from this week in the past.
Marketing
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Meaningless Marketing Messages
Web Ink Now has a great article and analysis of the gobbledegook that passes for marketing messages. They’ve done an analysis of over 50,000 articles during the first nine months of 2006. Not only have they identified many of the most ridiculous terms, they’ve ranked them (or stack-ranked them, as a former employer would say) based on frequency.
Communication / Consulting / Project Management / Writing
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Targeted Communication – Status Reporting
We’ve posted tips about targeted communication – tailoring the message for the audience. Anthony Mersino has an excellent post from January of this year about how to write a good status report. He provides seven excellent guidelines for status reporting, and all of them around providing the message our audience cares about, as effectively as possible.
Communication / Lists / Presentation / Writing
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Targeted Communication – Three Tips
Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe.
This from Guy Kawasaki’s recent post, The Art of the Executive Summary. Guy’s article is structured towards pitching an idea to a potential investor. We’re going to apply the same rationale to the communication that is key to successful product development – communication from the team, to stakeholders and sponsors.We also communicate with people outside of our team. We communicate to set expectations with customers, users, and clients.We communicate with sponsors, customers, and others who fund our software development. Without these channels of strategic communication, we won’t have a project, or worse, won’t have a customer when we’re done. External communication is strategic communication.
Communication / Project Management / Requirements / Writing
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Intimate Domains – navigating areas of expertise
People who elicit and manage requirements – product managers, business analysts, program managers, and others – also orchestrate and communicate with their clients. In an enterprise software project, the requirements manager (RM from here on out) has to communicate with people across the client organization. To pass along information, gain […]