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Who Are Your Customers – Comparing Products Part 2
Business Analysis / Product Management / Product Strategy

Who Are Your Customers – Comparing Products Part 2

Posted on: November 22, 2011July 25, 2023

The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this […]

Compare Products Not Specs – Comparing Products Part 1
Business Analysis / Product Management / Product Strategy

Compare Products Not Specs – Comparing Products Part 1

Posted on: November 15, 2011July 25, 2023

Recently, the gadget-reviewer crowd has caught on to something we’ve known for a long time. Comparing products is not about comparing specs, it is about comparing how well the products solve problems that customers will pay to solve. That begs the question – how should you compare products? Read on […]

Product Management / Requirements

Product Differentiation vs. Product Improvement

Posted on: May 24, 2006May 29, 2006

Build a better mousetrap. That’s what they used to say. But that doesn’t differentiate our products. Everyone is doing better, we need to do different.

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These articles are written primarily for product managers. Everyone trying to create great products can find something of use here. Hopefully these articles help you with thinking, doing, and learning.

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