63% of product managers report to marketing and 24% report to development. 22% of requirements managers report to marketing with 55% in the development organization. These reporting structures can over-emphasize the needs of new users and super-users, while shortchanging the needs of the majority of users. Product managers will constantly be playing tug-of-war to get time to do the right thing.
Know Thy Customers’ Markets
Michael on Product Management and Marketing has posted the first in his series of product management commandments – Know Thy Customer. He provides five tips on how to know your customer better. We extend his idea to include understanding our customers’ markets, and provide more tips. By analogy, this is the difference between a detective who studies a criminal and a profiler who seeks to understand a class of criminals.
Mozilla Director of Product Management Blog
The director of product management at Mozilla (makers of firefox) has started a blog, Sherman’s Blog, about how Mozilla approaches product management. From the first post on the Role of Product Management by (Mr.?) Sherman, I think this blog is likely to be one to watch.
Brainstorming Stirs the Pot
The Wall Street Journal apparently wrote a critique of brainstorming that questions its value. Bob Sutton (professor, author, etc) responds with an entertaining read. Prof. Sutton critiques the data analysis, the experiment execution, and the people involved. Seems the WSJ messed up on everything except the topic.
Product Manager Role Definition
Michael has posted a great definition of the product manager role on his blog, Product Management and Product Marketing – A Definition. He covers a whole host of activities in six seperate areas. Some of the responsibilities, while not product management, are often the responsibility of the product manager. It’s a good real-world assessment of what product managers are often asked to do.