Continuing the series on root causes of product failure, this article looks at the impact of focusing on the wrong user goals. Even if you have picked the right users, you may have picked the wrong goals – creating a product your customers don’t really need, or solving problems that […]
Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements Models
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Why Do Products Fail? – Picking the Wrong Users
Exploring the reasons that a product might fail in the market is a useful way to triage and assess what you need to do to prevent the failure of your product. Instead of taking the “do these things” approach as a prescriptive recipe for product managers, I’m approaching the exact […]
Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models
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Why Do Products Fail – Solving the Wrong Problems
There are many reasons that a product might fail in the market. One of those reasons is that your product solves the wrong problems. There are many ways to solve the wrong problems. This article continues the series on sources of product failure, exploring the idea that your product may […]