The shift from inside-out to outside-in is necessary to become more effective as a product development organization. We cannot build it and (expect) they will come. Here’s how to think about shifting from simply creating outputs to actually solving problems.
Business Analysis / Product Management / Requirements
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Problems Are Everywhere
Today’s article is a harvest of pointers to articles about the focus on problems. An idea farm, so to speak, with really good articles about the importance of solving problems, not just eliciting requirements.