Goldilocks and the Three Products

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Michael on High-Tech Product Management and Marketing has a fantastic “wish I wrote that” post about the importance of having the right number of features. He has several references, the best of which is Kathy Sierra’s Featuritis vs. the Happy User Peak post from June 2005. The two posts combined provide great insight into why having too many features is bad, while acknowledging that too few is just as bad. In this post we will look at what we can do to apply these insights and also change the rules some, making our software more desireable than our competition.

Prioritizing requirements – three techniques

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Now that we’ve gathered all these requirements, how do we determine which ones to do first?

The less we know about our client’s business, the more the requirements appear to be equivalent. We’ll talk about three different approaches to prioritizing requirements.

1. Classical. Let stakeholders assign priority to the requirements.
2. Exhaustive. Explore every nuance of prioritization and its application to requirements.
3. Value-based. Let ROI drive the decisions. (hint: this is the best one – scroll down if you’re in a real hurry)
4. [bonus]. A look at how 37signals prioritizes features for their products.