We spend a lot of time (rightly) on the capabilities of our products – identifying valuable problems and compelling solutions. This focus is ideal for addressing the needs of our users. But what if people abandon our products before trying them? First impressions matter – both for buyers and users.
Flashback: A Year Ago This Week on Tyner Blain [2006-02-17]
A look back at the best from a year ago.
It’s not business, it’s just personal
Having the best powerpoint presentation (thanks to Presentation Zen and Beyond Bullets, this is possible) is not sufficient to persuade. We have to craft personal messages. We have to be interactive, and adapt our presentations as we present – maybe even discard them entirely, and craft the key points of our messages into a conversation lead by the people to whom we are presenting.