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Who Are Your Customers – Comparing Products Part 2
Business Analysis / Product Management / Product Strategy

Who Are Your Customers – Comparing Products Part 2

Posted on: November 22, 2011July 25, 2023

The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this […]

Flashback

Flashback: A Year Ago This Week on Tyner Blain [2006-12-15]

Posted on: December 15, 2007December 14, 2007

A look back at the best from a year ago.

Agile / Agile Project: Ratings / Interaction design / Software development / UX

APR: Persona Development

Posted on: April 23, 2007

The last step in our agile software development project was documenting our understanding of our users. In this article, we will define the personas that we will use to guide our design and requirement development. This definition of personas is built by combining our experiences in consulting, product and program […]

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These articles are written primarily for product managers. Everyone trying to create great products can find something of use here. Hopefully these articles help you with thinking, doing, and learning.

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