You may not need a persona right now. But you absolutely must be user-centric. Explore a pragmatic approach to understanding your users – particularly when scaling agile or transforming from waterfall.
Ishikawa Diagram / Product Management / Product Strategy
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Know Your Competition – Comparing Products Part 6
You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters. You must understand which problems your customers care about solving, and what solutions are available to your customers today. You need to understand […]
Marketing / Product Management / Product Strategy
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Important Customers – Comparing Products Part 5
A good product is one that solves valuable market problems. To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve. To know if those customers are willing to pay, you need to understand how they perceive your […]
Prioritization / Product Management / Requirements / Requirements gathering
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Important Problems – Comparing Products Part 4
If you understand the important market problems, you can make a good product. If you understand how important each problem is, for each group of customers, you can make a great product. If you’re new to this series, go back and start at the first article, we’ll wait for you […]
Product Management / Requirements / Requirements gathering
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Market Problems – Comparing Products Part 3
Comparing products without an understanding of the important market problems by which to compare the products is a waste of time. This is the third in a series on comparing products – jump back to the introduction if you haven’t already read the previous articles. Go ahead, we’ll wait, then […]
Business Analysis / Product Management / Product Strategy
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Who Are Your Customers – Comparing Products Part 2
The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this […]
Book Reviews / Communication / Marketing / Prioritization / Product Management / Requirements / Reviews / Software development / UX
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Personas Make Blue Ocean Strategy Proactive
Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Personas are used to understand your customer’s needs. Combining the two provides powerful proactive insights when positioning your product for market success.
Flashback
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Flashback: This Week in the Past on Tyner Blain [Apr 19]
A look back at the best from this week in the past.
Business Analysis / Interface Design / Product Management / Requirements / Requirements Models / Usability / UX
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Global Actor Hierarchies and Personas
We use actor hierarchies to organize the different users of a system. Different people play different roles, and thus do different jobs. We use different actors to identify and organize those people. When deploying a system globally, we usually discover people that do the same jobs, but do them differently. […]