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Marketing / Prioritization / Product Management / Requirements

Fast Follower Product Strategy: Microsoft Zune

Posted on: October 8, 2007

Microsoft has a product called Zune that is a competitor to the Apple iPod. They just recently announced their second release – the new version of the Zune. Since Apple already dominates that market, Microsoft qualifies as a follower – how are they approaching the introduction of a new product […]

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