Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. […]
Know Your Competition – Comparing Products Part 6
You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters. You must understand which problems your customers care about solving, and what solutions are available to your customers today. You need to understand […]
Important Customers – Comparing Products Part 5
A good product is one that solves valuable market problems. To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve. To know if those customers are willing to pay, you need to understand how they perceive your […]
Important Problems – Comparing Products Part 4
If you understand the important market problems, you can make a good product. If you understand how important each problem is, for each group of customers, you can make a great product. If you’re new to this series, go back and start at the first article, we’ll wait for you […]
Market Problems – Comparing Products Part 3
Comparing products without an understanding of the important market problems by which to compare the products is a waste of time. This is the third in a series on comparing products – jump back to the introduction if you haven’t already read the previous articles. Go ahead, we’ll wait, then […]