How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability?
Kano Analysis / Product Management / Product Strategy / Requirements / Requirements Models
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The Value of Insights
Intellectual Property. The legal jargon definition of this term has come to effectively mean “something I’ve patented, copyrighted, or hold as a trade secret.” A more general interpretation is “an idea.” For product managers, the most valuable ideas are insights.
Product Management
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Innovation and Transparency
Accept has invited me to participate in their webinar series on Transparency and Innovation – this Wednesday, July 28, 2010 (10AM Pacific, 1PM Eastern). Join us and join in!
Product Management / Uncategorized
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Don’t Listen to Your Market
Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening. Don’t […]