We all remember how to do it – both following and leading. Product Managers do not have corresponding authority for all of their areas of responsibility. We have to manage somehow, and what better way than follow the leader?
Marketing: Promotion, Education, and Inspiration
More great stuff from Kathy Sierra at Creating Passionate Users. Kathy contrasts the traditional budget-busting marketing promotion approach (one of the classic 4Ps) with a nickel-and-dime approach to inspiring and educating users and customers. We’ve talked about the importance of persuasion in the new Ps. Kathy’s stuff is right on the money for this one.