How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams.
Interaction design / Interviews / Prioritization / Product Management / Requirements / Requirements gathering / Uncategorized / UX
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20/20 Vision – Innovation Game in Action
Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product. When running a workshop to collect that information, playing some “serious games” is a great way to get more […]