It isn’t just about finding customers anymore. You have to build fans. Take a look at the dynamics of word of mouth marketing and how they can cause your product to succeed. This article includes tips and references for helping you move through each stage in the cycle of fans, […]
Marketing / Usability
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Usability Sells Software – Word of Mouth Marketing
There are three main models for selling software. You can hire a direct sales force. You can spend a lot on marketing and advertising. You can let your users sell the software for you, a technique commonly known as viral marketing. There’s a catch with viral marketing – users have to like your software.
Flashback
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Flashback: A Year Ago This Week on Tyner Blain [2005-12-10]
A look back at the best from a year ago.