A look back at the best from a year ago.
Usability Sells Software – Word of Mouth Marketing
There are three main models for selling software. You can hire a direct sales force. You can spend a lot on marketing and advertising. You can let your users sell the software for you, a technique commonly known as viral marketing. There’s a catch with viral marketing – users have to like your software.
Fifteen Ways to Shut Down
There are 15 ways for someone to shutdown a laptop running Windows Vista. This adds unwarranted complexity to our software. How can we avoid the same problem in our software?
How To Not Suck At Design
Michael Shrivathsan just wrote an article presenting five tips for creating products with great design. Michael’s List Start with the user interface. [Roger Cauvin adds, start with a working first iteration] Work closely with UI designers. Pay attention to details. Simpler is better. Be brave. Our Thoughts User centric design […]
Does Your Product Have Soul?
Does your product have soul? Michael Shrivathsan asks this question, and we take it in a slightly different direction.
Extra Features Cause $245,000 Loss
Robin Lowry has posted a story of a demo gone horribly wrong at The Product Management View. In the story, users end up confused by the myriad of features of the software – resulting in a $5,000 sale instead of a $250,000 sale.