A look back at the best from a year ago.
Marketing / Usability
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Usability Sells Software – Word of Mouth Marketing
There are three main models for selling software. You can hire a direct sales force. You can spend a lot on marketing and advertising. You can let your users sell the software for you, a technique commonly known as viral marketing. There’s a catch with viral marketing – users have to like your software.
Design / Interaction design / Prioritization / Requirements / Software development / Software requirements specification / UX
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Fifteen Ways to Shut Down
There are 15 ways for someone to shutdown a laptop running Windows Vista. This adds unwarranted complexity to our software. How can we avoid the same problem in our software?
Interaction design / Prioritization / Product Management / Requirements / UX
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How To Not Suck At Design
Michael Shrivathsan just wrote an article presenting five tips for creating products with great design. Michael’s List Start with the user interface. [Roger Cauvin adds, start with a working first iteration] Work closely with UI designers. Pay attention to details. Simpler is better. Be brave. Our Thoughts User centric design […]
Product Management / Requirements
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Does Your Product Have Soul?
Does your product have soul? Michael Shrivathsan asks this question, and we take it in a slightly different direction.
Presentation / Product Management
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Extra Features Cause $245,000 Loss
Robin Lowry has posted a story of a demo gone horribly wrong at The Product Management View. In the story, users end up confused by the myriad of features of the software – resulting in a $5,000 sale instead of a $250,000 sale.