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Business Analysis / eCommerce / Product Management

Why Cross-Selling Works

Posted on: December 16, 2009

Why does cross-selling, the process of selling something additional to someone who is already making a purchase, work? This article explores some of the theory and rationale behind cross-selling – from qualification to motivation and profitability.

eCommerce / Product Management

Product Manage Your Website

Posted on: August 24, 2009December 7, 2009

You website is not just a tool, it is a service, and therefore a product. Your prospects make buying decisions based on your website. Your customers make repeat-buying decisions based on your website. You risk losing future customers because of your website.

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Who Should Read Tyner Blain?

These articles are written primarily for product managers. Everyone trying to create great products can find something of use here. Hopefully these articles help you with thinking, doing, and learning.

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