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Definitions / ROI

Definition of ROI – Return on Investment

Posted on: February 1, 2006April 30, 2007

We talk about ROI all the time – what is it, in layman’s terms? ROI is the acronym for return on investment. Another way to think of it is “How much profit will we make if we invest in this project?” Profit is revenue minus costs. Technically, the question should […]

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