A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]
Book Reviews / Product Management / Reviews
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The Non-Customer Is Always Right
We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
Marketing
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Maximize Your Word of Mouth Marketing
It isn’t just about finding customers anymore. You have to build fans. Take a look at the dynamics of word of mouth marketing and how they can cause your product to succeed. This article includes tips and references for helping you move through each stage in the cycle of fans, […]